{"id":252254,"date":"2024-10-01T11:41:11","date_gmt":"2024-10-01T09:41:11","guid":{"rendered":"https:\/\/cheeesebox.com\/?post_type=project&p=252254"},"modified":"2025-07-20T22:18:30","modified_gmt":"2025-07-21T02:18:30","slug":"%d9%83%d8%b4%d9%83-%d8%aa%d8%b5%d9%88%d9%8a%d8%b1-%d8%a3%d8%b3%d9%81%d9%84%d8%aa%d9%8a","status":"publish","type":"project","link":"https:\/\/cheeesebox.ca\/ar\/%d8%a7%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9\/%d9%83%d8%b4%d9%83-%d8%aa%d8%b5%d9%88%d9%8a%d8%b1-%d8%a3%d8%b3%d9%81%d9%84%d8%aa%d9%8a\/","title":{"rendered":"\u0627\u0644\u0623\u0633\u0641\u0644\u062a"},"content":{"rendered":"

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\n\u00a0\u00bb title_text=\u00a0\u00bbTARMAC logo\u00a0\u00bb disabled_on=\u00a0\u00bbon|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb32%\u00a0\u00bb width_tablet=\u00a0\u00bb26%\u00a0\u00bb width_phone=\u00a0\u00bb44%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb350px|||400px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb330px|||400px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb150px|||70px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbAmithen||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffd480″ header_2_font_size=\u00a0\u00bb60px\u00a0\u00bb transform_rotate=\u00a0\u00bb0deg|0deg|352deg\u00a0\u00bb width=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb175px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb140px|||250px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||50px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Case Study<\/h2>\n

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UNE ANIMATION MUSICALE<\/span><\/h1>\n

ET VIDEO PERSONNALISEE<\/span><\/h1>\n

SUR LES FESTIVALS<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb159.7px\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAmithen||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,169,0,0.5)\u00a0\u00bb text_font_size=\u00a0\u00bb120px\u00a0\u00bb custom_padding=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb60px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

01<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAmithen||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,169,0,0.5)\u00a0\u00bb text_font_size=\u00a0\u00bb120px\u00a0\u00bb header_2_font=\u00a0\u00bbobjectivity 5||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1e8a\u00a0\u00bb header_2_font_size=\u00a0\u00bb46px\u00a0\u00bb custom_margin=\u00a0\u00bb-50px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||90px|false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb46px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

D\u00c9FI ACCEPT\u00c9 !<\/h2>\n

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Chaque ann\u00e9e, les festivals belges accueillent des milliers de personnes autour des artistes et des attractions. Beaucoup de marques ont des stands pour promouvoir leur enseigne, et pr\u00e9senter au public des nouveaut\u00e9s et exp\u00e9riences conceptuelles. Pour son stand sur les festivals de Dour, Les Ardentes, BSF, Couleur Caf\u00e9 et les autres, l\u2019enseigne musicale TARMAC voulait innover durant cet \u00e9t\u00e9, voulant attirer le public et leur montrer leurs\u00a0<\/span>nouveaut\u00e9s surprenantes<\/strong>\u00a0!<\/span><\/p>\n

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02<\/p>\n

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NOTRE FA\u00c7ON DE METTRE LE TOUT \u00c0 LA VIE !<\/h2>\n

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L\u00e0-dessus, la CheeeseBOX Team intervint pour proposer une animation originale pour le public Tarmac. Elle a install\u00e9 dans le container de la marque leur MappingBox,\u00a0<\/span>animation vid\u00e9o et musicale<\/strong>, donc tout \u00e0 fait dans le th\u00e8me. Cette vid\u00e9o, cr\u00e9\u00e9e par un software ad\u00e9quat d\u00e9velopp\u00e9 en interne, permis aux utilisateurs de scanner celle-ci et de la partager sur les r\u00e9seaux sociaux, donnant \u00e0 cette animation concept une\u00a0<\/span>r\u00e9elle puissance virale<\/strong>. Pour Tarmac, cela a constitu\u00e9 une r\u00e9elle opportunit\u00e9 de maintenir le contact avec leur public, proposant un lien fort avec la musique que ces derniers proposent sur leur cha\u00eene.<\/span><\/p>\n

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03<\/p>\n

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COUPEZ ! C\u2019EST DANS LA \u00ab BOX \u00bb !<\/h2>\n

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Cette solution conceptuelle a g\u00e9n\u00e9r\u00e9 une r\u00e9elle visibilit\u00e9 sur les r\u00e9seaux sociaux et pour l\u2019enseigne. L\u2019outil de\u00a0<\/span>collecte de donn\u00e9es<\/strong>\u00a0CheeeseBOX a donn\u00e9 des r\u00e9sultats convaincants \u00e0 Tarmac, en conformit\u00e9 avec les normes RGPD. Libre \u00e0 eux de maintenir ce lien \u00e9motionnel cr\u00e9\u00e9 sur festival, et de proposer toujours plus de nouveaut\u00e9s \u00e0 leur public\u00a0!<\/span><\/p>\n

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Case StudyUNE ANIMATION MUSICALE ET VIDEO PERSONNALISEE SUR LES FESTIVALS01D\u00c9FI ACCEPT\u00c9 !Chaque ann\u00e9e, les festivals belges accueillent des milliers de personnes autour des artistes et des attractions. Beaucoup de marques ont des stands pour promouvoir leur enseigne, et pr\u00e9senter au public des nouveaut\u00e9s et exp\u00e9riences conceptuelles. Pour son stand sur les festivals de Dour, Les […]<\/p>\n","protected":false},"author":10,"featured_media":273017,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[58],"project_tag":[],"class_list":["post-252254","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-study-case"],"_links":{"self":[{"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/project\/252254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/comments?post=252254"}],"version-history":[{"count":1,"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/project\/252254\/revisions"}],"predecessor-version":[{"id":275152,"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/project\/252254\/revisions\/275152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/media\/273017"}],"wp:attachment":[{"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/media?parent=252254"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/project_category?post=252254"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/cheeesebox.ca\/ar\/wp-json\/wp\/v2\/project_tag?post=252254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}