Case Study

A unique photo experience

in the colors of Japan

with our sharing station

CHALLENGE ACCEPTED!

The Motor Show attracts many automotive enthusiasts every year. To stand out from the crowd, manufacturers go all out and offer unique experiences to visitors from all over the world. To liven up its stand at the 2019 edition, Suzuki had a very specific objective: to offer a original animation on the theme of Japan which would highlight their “Japan Deals” action.

OUR WAY OF BRINGING IT ALL TO LIFE!

In addition to the CheeeseBOX Mini available on the stand, the CheeeseBOX team also installed a sharing station, offering visitors the opportunity to print and share their photos directly on social media. For the Japanese manufacturer, this experience was also the perfect opportunity to strengthen the special bond it has with its customers.

CUT! IT'S IN THE "BOX"!

These two creative solutions generated a real visibility of the Suzuki brand on social media, notably through the use of a specific hashtag. Visitors, delighted by this moment, took with them their printed photo, taken in the installation inspired by the land of the rising sun.
OUR marketing data collection tool, in compliance with the new GDPR standards, has also helped Suzuki collect the contact details of many potential customers and stay in touch with them, particularly to offer them great deals!