01

CHALLENGE ACCEPTED!

For their new restaurant opening, KFC contacted Boris Agency to create a new experience and really make an impression on hungry visitors! This time, they wanted to stand out from the crowd in order to offer its visitors a precious souvenir of their visit, while reconnecting with them.

02

OUR WAY OF BRINGING IT ALL TO LIFE!

Every year, thousands of fans of Japanese pop culture are flocking to the Made in Asia trade fair. Held in Namur and Brussels, it showcases the unusual world of manga from yesterday and today.

For the 2019 Brussels edition, Easyfairs, the event organizer, called upon the imagination of CheeseBOX. Its goal? To offer a unique experience to its visitors, while allowing them to keep an unforgettable memory of the show and, of course, make them want to come back to the next edition.

03

CUT! IT'S IN THE "BOX"!

• To entertain the participants, our creative team then came up with three different animations which found their place on the different stands of the Made in Asia Brussels trade fair, thus creating a multi-point marketing activation.

  First of all, a CheeseBOX Mini – our famous photobooth – with a GIF animation allowed visitors to find themselves, for the duration of a short video, transported into a mythical scene from a famous manga.

  In a second step, the photo booth with green background "GreenKey" propelled them into a Funko Box, the famous Japanese toy box. Placed in the right place, they obtained a result as close to reality as possible.

  Then – the icing on the cake – the Super Saiyan filter. Which Made in Asia visitor isn't a fan of the timeless Dragon Ball manga? Thanks to their boundless imagination, our team has created a unique photobooth experience with this custom filterBy integrating itself directly onto the participants' faces, it offered them the memorable memory of having been able to transform themselves, for a moment, into a manga hero.

  By taking part in these different activities, visitors to the show had the opportunity to send their photo(s) to an email address, thus increasing the marketing database from Easyfairs, but also to leave with the printed version of their portrait, personalized in the colors of Made in Asia.