01

CHALLENGE ACCEPTED!

With a constant desire to enhance women, the request from the famous French corset maker Etam was clear: to organize an event in a unique point of sale on the theme of femininity and lingerie, while offering a sensual animation which would highlight the brand and its products.

02

OUR WAY OF BRINGING IT ALL TO LIFE!

To meet the French brand's demand, the CheeeseBOX team then imagined a digital experience that fitted perfectly into the field marketing strategy implemented by the lingerie brand.

After completely redesigning a fitting room into a photobooth for maximum visibility, our team was able to put participants at ease by creating a sexy atmosphere in Chinese shadows. It involved projecting the outlines of the person in the cabin onto a white background, and capturing the sensual moment in a photo or video (GIF), using our printing & sharing station.

As a bonus, the customer left with their printed photo and/or received their GIF by email, as a souvenir of this original animation.

03

CUT! IT'S IN THE "BOX"!

With this intimate and intimate photo experience, participants create a lasting memory of the Etam brand! Check out the statistics for each activity (4 hours):