01

CHALLENGE ACCEPTED!

A unique stick & print concept to bring the brand closer to its consumers. In 2018, Jim Beam, a bourbon producer for over 200 years, launched a brand activation campaign to get closer to its consumers and strengthen the bond that unites them. With a summer pop-up store in the heart of Barcelona as a backdrop, the brand entrusted the creative team at CheeeseBOX with the task of setting up a unique and warm animation which would increase the visibility of its products. 

02

OUR WAY OF BRINGING IT ALL TO LIFE!

It is in this festive context that the label printing was born. After setting up a custom photo studio in the pop-up store, our photographers took portraits of numerous visitors. These shots were then modified with the signature filter of the famous American whiskey and, finally, printed on a Jim Beam label.

Thanks to this unique brand activation concept, Participants were offered a bottle bearing their image; enough to create a real identification and a strong emotional bond between the consumer and Uncle Sam's favorite spirit.

03

CUT! IT'S IN THE "BOX"!

In short, Jim Beam has remained true to its core values, making a lasting impression on many of its fans. They left enthusiastic, but above all with a personalized bottle of the essential Kentucky Straight Bourbon. Cheers!