{"id":258228,"date":"2025-04-30T22:00:41","date_gmt":"2025-04-30T20:00:41","guid":{"rendered":"https:\/\/cheeesebox.ca\/?post_type=project&p=258228"},"modified":"2025-07-12T01:28:48","modified_gmt":"2025-07-12T05:28:48","slug":"iglooswag","status":"publish","type":"project","link":"https:\/\/cheeesebox.ca\/fr\/project\/iglooswag\/","title":{"rendered":"IGLOOSWAG \u2013 Trendy Streetwear & Urban Fashion"},"content":{"rendered":"

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Case Study<\/h2>\n

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Phographe & CheeeseBOX\u00a0
L’activation la plus givr\u00e9s du Qu\u00e9bec !<\/h1>\n

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01<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAmithen||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,169,0,0.5)\u00a0\u00bb text_font_size=\u00a0\u00bb120px\u00a0\u00bb header_2_font=\u00a0\u00bbobjectivity 5||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1e8a\u00a0\u00bb header_2_font_size=\u00a0\u00bb46px\u00a0\u00bb custom_margin=\u00a0\u00bb-50px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||90px|false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb46px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

D\u00c9FI ACCEPT\u00c9 !<\/h2>\n

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Comment susciter l\u2019enthousiasme et r\u00e9compenser les festivaliers les plus cr\u00e9atifs alors qu\u2019il fait \u2013 28 \u00b0C ? Igloofest, le festival \u00e9lectronique le plus \u00ab frais \u00bb du monde, souhaitait proposer \u00e0 ses costum\u00e9s une animation photo \u00e0 la fois fun et robuste, capable de tourner 24 h\/24 dans un conteneur sponsoris\u00e9 (Sapporo et autres marques). Mission de CheeeseBOX : capturer ces instants givr\u00e9s, engager la communaut\u00e9 et orchestrer un concours de d\u00e9guisements qui fasse parler du festival sur les r\u00e9seaux sociaux.<\/p>\n

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02<\/p>\n

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NOTRE FA\u00c7ON DE METTRE LE TOUT \u00c0 LA VIE !<\/h2>\n

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Nous avons d\u00e9ploy\u00e9 un photobooth \u00ab container \u00bb sp\u00e9cialement isol\u00e9 et chauff\u00e9 pour r\u00e9sister aux \u2013 30 \u00b0C, \u00e9quip\u00e9 de cabines professionnelles et de projecteurs LED haute performance. Chaque participant passait devant notre photographe pro puis r\u00e9cup\u00e9rait son clich\u00e9 sur place, au format num\u00e9rique (envoy\u00e9 par SMS ou email) et en impression imm\u00e9diate. Pour pimenter l\u2019animation, nous avons int\u00e9gr\u00e9 un concours : les festivaliers devaient taguer @Igloofest, suivre la page et inviter leurs amis sur Instagram, Facebook ou TikTok pour valider leur participation.<\/p>\n

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03<\/p>\n

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COUPEZ ! C\u2019EST DANS LA \u00ab BOX \u00bb !<\/h2>\n

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R\u00e9sultat : en trois \u00e9ditions (2020, 2023 et 2024), plus de 5 000 photos prises, des milliers de partages et un pic d\u2019engagement Instagram pendant chaque week-end de festival. Trois d\u00e9guis\u00e9s ultra cr\u00e9atifs ont remport\u00e9 nos lots haut de gamme (week-end en chalet, escapade en station de ski, d\u00eener gastronomique), g\u00e9n\u00e9rant un v\u00e9ritable buzz autour du partenariat Igloofest \u00d7 CheeeseBOX. Gr\u00e2ce \u00e0 notre expertise technique et \u00e0 nos animateurs toujours souriants, l\u2019exp\u00e9rience photo est devenue un incontournable des nuits glac\u00e9es d\u2019Igloofest.<\/p>\n

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Case StudyPhographe & CheeeseBOX\u00a0L’activation la plus givr\u00e9s du Qu\u00e9bec !01D\u00c9FI ACCEPT\u00c9 !Comment susciter l\u2019enthousiasme et r\u00e9compenser les festivaliers les plus cr\u00e9atifs alors qu\u2019il fait \u2013 28 \u00b0C ? Igloofest, le festival \u00e9lectronique le plus \u00ab frais \u00bb du monde, souhaitait proposer \u00e0 ses costum\u00e9s une animation photo \u00e0 la fois fun et robuste, capable de […]<\/p>\n","protected":false},"author":10,"featured_media":272968,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[58],"project_tag":[],"class_list":["post-258228","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-study-case"],"_links":{"self":[{"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/project\/258228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/comments?post=258228"}],"version-history":[{"count":3,"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/project\/258228\/revisions"}],"predecessor-version":[{"id":275111,"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/project\/258228\/revisions\/275111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/media\/272968"}],"wp:attachment":[{"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/media?parent=258228"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/project_category?post=258228"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/cheeesebox.ca\/fr\/wp-json\/wp\/v2\/project_tag?post=258228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}